EXPERTISE
GLOBAL MARKETING | PROJECT MANAGEMENT | SOCIAL MEDIA MANAGEMENT
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CORE COMPETENCIES
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Global Marketing Strategy – Developing and executing international campaigns tailored specifically to the goals of the artists, managements, and labels across diverse markets.
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Project Management – Overseeing the lifecycle of campaigns for single and album releases from planning and budgeting to execution and reporting, ensuring deadlines and objectives are met.
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Digital & Social Media Marketing – Leveraging social media platforms, viral digital content, and creator partnerships to increase artist visibility and fan engagement.
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Marketing Insights & Data Analytics – Analyzing audience behavior, trends, and competitive landscape to identify opportunities, while utilizing analytics tools to track campaign performance and derive actionable insights for optimization.
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Artist Development & Branding – Building strong, creative brand identities for artists and aligning campaigns with their career goals and fan base.​​​​
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Partnerships & Collaborations – Establishing and managing strategic partnerships with brands and influencers to expand artists' reach.
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Budget Management – Advising on budget allocation and spending to ensure cost efficiency, and maximum ROI across campaigns.
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Creative Problem-Solving – Navigating challenges while adapting strategies and managing expectations, especially in complex or changing environments.
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NURKO
Oversaw NURKO’s campaign / project development from inception to release for his “Discovery” EP (2023) leading to over 20 million global streams across DSPs. Handled everything from campaign execution, digital marketing, creator campaign, DSP strategy, budget management to international promotion.
Promo Highlights (EP title track “Save Me From Myself”):
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Pre-release social rollout generated 5M+ impressions on TikTok driving to over 2K pre-saves; #2 trending track on TikTok’s Electronic playlist.
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Secured US editorial adds including: Ultra Gaming, Heart Beats etc.
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Successfully boosted NURKO's monthly listeners on Spotify; the track has garnered 8M+ global streams and became one of NURKO’s all-time most streamed songs on Spotify.
JAZZY
Led US promo（including creator campaign, radio / club promo, DSP strategy, and media coverage) for Jazzy’s 2023 releases: including 2023 breakout hit “Giving Me” and the debut EP “Constellations”, expanding her reach in the market.
Promo Highlights (EP title track “Giving Me”):
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Creator campaign generated 500M+ impressions with 20% engagement from the US.
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Secured US editorial support incl: mint, Housewerk, just hits, Power Hour, Cardio.
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Best Dance Song of 2023 on mint.
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Radio campaign: peaked at #12 US Dance Radio Chart.
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All-time Global streams: 200M+ across DSPs.
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2024 DSP Support: VEVO DSCVR, DEEZER NXT, AMAZON BREAKTHROUGH, MTV PUSH.
ALAN WALKER
Managed all aspects of social media across multiple China-focus platforms with over 20 million followers, including managing day-to-day social postings, planning strategic release rollout / timeline, and creating market tailored content while aligning with the overall global digital strategy; Collaborated with Douyin (Chinese TikTok) on launching on-platform campaign for promoting 2021 album “World of Walker”.
Promo Highlights:
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On-platform Douyin campaign and creator campaign collectively generated 10M+ impressions for album focus singles "Sweet Dreams" and “Out of Love”.
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Increased social platform following by 5% across all channels; grew 1.5M+ followers on QQ Music (one of China's biggest DSPs).
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No.3 most followed Western artist in China.
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Charting on multiple key charts across DSPs in the APAC region.