BELIEVERS

Following the success of "Fake A Smile" UGC contest, to further strengthen AW's strong connections with the gaming world, we launched another UGC contest "The Montage" for promoting priority release "Believers" featuring Conor Maynard, partnering with Medal.tv. Participants were encouraged to create short form videos featuring first person shooter highlights from whichever FPS game they prefer and use "Believers" as the soundtrack. The grand prize included a fully equipped gaming room with gear sponsored by ASUS ROG, along with exclusive AW autographed merchandise.

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On top of that, we initiated multiple activations as part of the "Believers" promo campaign. We introduced "Walker Gaming", an IP dedicated to all gaming-related projects under AW's brand, serving as a hub for gaming content and community engagement. Additionally, we launched "The Aviation Game", an app designed to bridge AW's music and gaming worlds, offering an interactive experience that combines his tracks with gaming elements. The official music video for "Believers" also featured FPS highlights as a tribute to the gaming community.

 

These initiatives not only enhanced AW's presence in the gaming sector but also fostered a deeper connection with his audience through interactive and engaging content.