LORRAINE LU
GLOBAL MARKETING | PROJECT MANAGEMENT | SOCIAL MEDIA MANAGEMENT
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Hello I'm Lorraine — a marketing professional specializing in leading impactful global campaigns and digital strategies in the music industry.
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With expertise in campaign execution, project management, and data-driven marketing, I help artists grow their visibility and expand their reach across diverse markets. Fluent in both English and Chinese, I bring a global perspective to crafting culturally relevant marketing strategies.
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passion | innovative creative | collaborative global mindset | strategic thinker
Working with global superstar Alan Walker, I had the opportunity to seamlessly integrate his music with gaming — an essential part of his brand identity. Through strategic partnerships, innovative campaigns, and engaging activations, we bridged the gap between music and gaming communities, amplifying his reach and strengthening fan engagement worldwide.
I've worked with a diverse roster of over 30 artists including:
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Alan Walker, Adam Levine, AFROJACK, Bru-C, Don Diablo, Carneyval, Eli Brown, Glockenbach, Jazzy, Jonasu, Joy Anonymous, Jungeli, K-391, NURKO, OTR,
Shane Codd, Sonny Wern, Steve Aoki, TCTS, VisionV, YellowStraps +more.
CREATIVE MARKETING
I develop and execute innovative marketing campaigns that amplify artist visibility and engage diverse audiences.
SOCIAL MEDIA MANAGEMENT
I spearhead social media strategies to cultivate engaged global fan communities and enhance brand visibility.
PROJECT MANAGEMENT
I lead cross-functional teams to manage end-to-end project execution for high-impact artist releases and campaigns.
GLOBAL STRATEGY
I craft global initiatives that expand artists' reach in emerging territories and foster strategic partnerships.
DATA ANALYTICS
I analyze social metrics and streaming trends to provide actionable insights that optimize campaign strategies.
BUDGET MANAGEMENT
I manage realistic budgets to align with campaign KPIs and market trends, and ensure cost efficiency and maximum ROI.